This was my submission for the D&AD New Blood 2020 Awards. The brief by Audible set the challenge of making their service relevant to people who want to get the most out of their free time, with an OOH advertising campaign.
I created a campaign that, through
surprising facts and interesting quotes,
will suggest all
kinds of genres of audiobooks and podcast relevant to the advertisements location of
placement, thus making it relevant to the passers-by, and simply saying ‘Hear all about it with Audible’.
This was my submission for the D&AD New Blood 2020 Awards. The brief by Audible set the challenge of making their service relevant to people who want to get the most out of their free time, with an OOH advertising campaign.
I created a campaign that, through surprising facts and interesting quotes, will suggest all kinds of genres of audiobooks and podcast relevant to the advertisements location of placement, thus making it relevant to the passers-by, and simply saying ‘Hear all about it with Audible’.
