Brief set by Conran Design Group to design a brand for a famous person or character of my choice. I decided to brand Plato’s ideal society from his book ‘The Republic’ as a modern day state.

Through his dialogue concerning justice, Plato imagines a state which is split into three classes, a metaphor for the three parts of one’s soul. Harmony between the three classes creates a just society, where reason leads, and passion and desire follow. But there’s a twist, Plato proposes a noble lie. He would make the citizens believe they are within their allocated class because God has placed the metal for their class within their soul. If an individual deviates from their place in society they are going against God’s will.

The Producers are the artisans and craftsmen.