Brief set by Conran Design Group to design a brand for a famous person or character of my choice. I decided to brand Plato’s ideal society from his book ‘The Republic’ as a modern day state.
Through his dialogue concerning justice, Plato imagines a state which is split into three classes, a metaphor for the three parts of one’s soul. Harmony between the three classes creates a just society, where reason leads, and passion and desire follow. But there’s a twist, Plato proposes a noble lie. He would make the citizens believe they are within their allocated class because God has placed the metal for their class within their soul. If an individual deviates from their place in society they are going against God’s will.
Brief set by Conran Design Group to design a brand for a famous person or character of my choice. I decided to brand Plato’s ideal society from his book ‘The Republic’ as a modern day state.
Through his dialogue concerning justice, Plato imagines a state which is split into three classes, a metaphor for the three parts of one’s soul. Harmony between the three classes creates a just society, where reason leads, and passion and desire follow. But there’s a twist, Plato proposes a noble lie. He would make the citizens believe they are within their allocated class because God has placed the metal for their class within their soul. If an individual deviates from their place in society they are going against God’s will.
Through his dialogue concerning justice, Plato imagines a state which is split into three classes, a metaphor for the three parts of one’s soul. Harmony between the three classes creates a just society, where reason leads, and passion and desire follow. But there’s a twist, Plato proposes a noble lie. He would make the citizens believe they are within their allocated class because God has placed the metal for their class within their soul. If an individual deviates from their place in society they are going against God’s will.
![The Producers represent desire, and have a soul of Bronze. The Auxiliaries represent passion, and have a soul of Silver. The Guardians represent reason, and have a soul of Gold.](https://freight.cargo.site/t/original/i/31f9dad8be2888bb76708762ad39adb3dbc098b850bbefeef0a724cf73ec7cce/classes-banners.jpg)
![The sun plays a big part in Plato’s allegory of the cave, and analogy of the sun. It is used as a metaphor for what is good, as it is what shines light on new information and knowledge for our soul to see.](https://freight.cargo.site/t/original/i/e629cc13266eda5d7af0c8689f25ee4f0467413aad0c189e425a37851c3cd603/flag-mockup-FINALL.png)
![](https://freight.cargo.site/t/original/i/b99144f8d97508a1bbc87a62ee47679e0137c61aa86efdf61e7b7e8ba4a8961a/logos.png)
![](https://freight.cargo.site/t/original/i/f38535ed6ac45a911905c7622c49a343077e3dad55070b1188aa11dd2917b048/AA693713edited.jpg)
![](https://freight.cargo.site/t/original/i/8a8fa22fda25964578c24c0a259384e2383b06b5b5329b5b33349326bf0570c8/passport2a.jpg)
![](https://freight.cargo.site/t/original/i/ea94f2db1a4001193edcb4467c682563234ed9a1d9f39c737d6c88cc319d432f/classes03.jpg)
![](https://freight.cargo.site/t/original/i/16fd101a1ed04c465062783a9709b5a0485b0e868ad07c3c5caadb134d36ef47/ID-CARD4.jpg)
![The Guardians are the rulers of Utopia. This is their parliament.](https://freight.cargo.site/t/original/i/dd14e32d71c14d37501921bf6be8c65f944d6733cdbebfc53a0ca90a92ec3d70/ningbo-urban-planning-exhibition-center-playze-schmidhuber-architecture-cultural-china-_dezeen_2364_col_9-croppeda.jpg)
![](https://freight.cargo.site/t/original/i/3b5875b43b959c52085ff3fd314b7940d8f13f2680450c0b4d9acd3ffb395d55/den2012012619_mdaa.jpg)
![](https://freight.cargo.site/t/original/i/6a92e974ba711bbbac17ec892ff507c78468a38d4ae9c60ded018c998ca67f2a/29f2d791760055aa.jpg)
![The Auxiliaries are the military and police of Utopia.](https://freight.cargo.site/t/original/i/5d37f54fce1ed1a09bb49de6f15e0c24e9bf544d393846f08fc5696ac5674b0b/8oNnFOyoDha.jpg)
The Producers are the artisans and craftsmen.
![](https://freight.cargo.site/t/original/i/8df0878bacdd779d223dd99e0766867838487f52d53ebbf8398bdf6a8a4afba1/clothes.jpg)
![](https://freight.cargo.site/t/original/i/8715905db4c099972d705a6b3d2dc9889c4135c4f3f2cfc50a4e9c17286adae8/medicine.jpg)
![](https://freight.cargo.site/t/original/i/dd9cb5115c242e0015b3f6c0b7ce496eaa0057a82ccf2127b7878747492db9b6/food.jpg)
![](https://freight.cargo.site/t/original/i/1240b73bbfa2a680aadf0b0244922335fb118a0bae85b0a5c7cdc7551c027199/services.jpg)
![](https://freight.cargo.site/t/original/i/0d64e0400f2805d833e3f193215d6134df31780d3ef846ae8049a632fb36dd9b/money.jpg)
![](https://freight.cargo.site/t/original/i/cc056440acc226386ddf3fd9280371dcf89486d01292fb7d13c0b7374a125d86/moneyA2-croppef.jpg)
![](https://freight.cargo.site/t/original/i/b1d79ce5b384ba74522a9f1d535988693d1ee086798f873b71d0fc59ddf746c9/moneyA2-croppef2a.jpg)
![Plato’s quote ‘One man, One art’ used to promote unity between all classes by motivating the citizens to do the job they are assigned to do. The ultimate goal of Utopia is to have each citizen imitating one job as he states that 'a single individual cannot imitate many things as well as he can imitate one'.](https://freight.cargo.site/t/original/i/0face8934acd8d062f6c6db909b5edf4166d18c8e0b949a5f1f8bd7cf5289424/posters-10.jpg)
![](https://freight.cargo.site/t/original/i/184dc59aac44e426ce3a0f7dd135fd70470c5f9ab1d7fa7a11860826a5a0267b/poster2.jpg)
![](https://freight.cargo.site/t/original/i/3e79b79b9a5a06fdfe3182146134921199f83031ab0bd7ef53d29af1ed1b46ba/poster1.jpg)
![](https://freight.cargo.site/t/original/i/43ae5175e7b916eadd5b13da834da428be9f0c0b8ba0f27debe817ba727877b6/poster-mock.jpg)
![](https://freight.cargo.site/t/original/i/38f6aee10fbd1d954a16fbdf6523499c6a621ff975decf81666d6a84fa907b14/poster3.jpg)
![Utopia’s branding which is presented through traditional textile and fabric mediums becomes a part of the nation’s culture.](https://freight.cargo.site/t/original/i/bd851a1be950c2904a0c4d4cbe7fdcefca6be375dde6b46129fbf5b118cff3a7/Cotton_Mat_-_Bianco_2048xccaaa.jpg)
![](https://freight.cargo.site/t/original/i/2c746808ea1e4deb7caba6b7114603ef419d77911e385d17ae2f847ed3047c30/joechia-off-white-scarf-t-shirt-45aaa.jpg)
![](https://freight.cargo.site/t/original/i/c0b19c2212e986b65f25e13feacc65e229adae11eade40b8f725275862da966e/SCARF33-final2.jpg)
![](https://freight.cargo.site/t/original/i/dfb5d87d89c4c011d19223ec24ea1ac0c3f77cccbf556198030c214f28494c15/facepaint.jpg)