Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus. In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch.
Designed at Marlon Tate
Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus. In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch.
Designed at Marlon Tate
