Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus. In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch.
Designed at Marlon Tate
Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus. In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch.
Designed at Marlon Tate
![](https://freight.cargo.site/t/original/i/467bef83ee3ba0b64a5287b03cc6d42589ee5f606427fc8317ae5b9a75240493/MT_ModaBagno_3.png)
![](https://freight.cargo.site/t/original/i/dbaab559fbde57b2bc05cc80bab14d28311c18f852352b191b47ade59367042a/MT_ModaBagno_4.jpg)
![](https://freight.cargo.site/t/original/i/688812678bebc18a7087c7aebb32600c2155ef11f00f690092da8b35338a4be4/MT_ModaBagno_5.jpg)
![](https://freight.cargo.site/t/original/i/cfb79eb2eb42bfe35350f92d9f9ec353ff448538d50e1922178ddb0383aab668/MT_ModaBagno_6.jpg)
![](https://freight.cargo.site/t/original/i/3cce77b7a4b9168235a91244602934683f138f847b0f7407947313d7ea412fa7/MT_ModaBagno_8.png)
![](https://freight.cargo.site/t/original/i/f7218076b21ac5a506c7b388c33239d437a689ef046af701aca2bcdf6fc947ce/MT_ModaBagno_9.png)
![](https://freight.cargo.site/t/original/i/08bbe2d2734da7e64eae897b48315f436e990fb3dbcf600c6750daf35c29c867/MT_ModaBagno_10.png)
![](https://freight.cargo.site/t/original/i/1e5c9cabdf5e7ee7067cc7890cd078c06080a572d40be3a7aba19ffcd40bc965/MT_ModaBagno_11.png)
![](https://freight.cargo.site/t/original/i/4e5efb719d2b4d1325f9328bfd883baa5ebe31b820cf16736c8e1eeead4ae60c/05---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/172adf66aad41b33ca2779e87390c79f41d6e5498e738287500822e04938fc54/07---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/6698a65788d8ddc44432eb392f427480978c0b3f447d444c6ad85e5b909ded31/06---COMP---LOGOS.gif)
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![](https://freight.cargo.site/t/original/i/2b5aa9992d34cd7c8779a50eaa828c027f70a2d87a82cb23d62fa4499a53b80d/09---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/f8c3b38250fc94db9bd00781c72650c50fe79822168d6c24ccdc41f13be2c2e5/12---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/452dbaba604a6c5572ca5f07f308928ea717e07aa7b0648196d2166100f8c0f7/11---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/9b1e64717eab382ed96691156ac8cd14dd3e30fecb3c34f1d24d3117bcd0ac38/01---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/e1208cd1b80bf1c9664562b407b5bbe31d1761d03a08370610104aaa34fd639e/02---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/7ea29a082822d123d56dfc1cb37f2572df8c50faeb83ea1af1a608129844d7c8/04---COMP---LOGOS.gif)
![](https://freight.cargo.site/t/original/i/78e56b306ddc192b6e4ab9317cffcd8a388ec404ae603a06d2390a3c13c46ce6/Kataxorisi_Pr-04.png)
![](https://freight.cargo.site/t/original/i/1a50253b573bf00a5115ff3f77638ca2889e7c3bc71d27542f79041d4c0c983f/MT_ModaBagno_15.png)