Held in LLanwrtyd Wells, Wales once every two years, World Alternative Games is famous for its unusual and quirky events. LLanwrtyd’s very own version of the Olympics has thrown all the normal events out of the window and replaced them with an array of unrecognized and different events.

The branding for the World Alternative Games is meant to represent the games’ quirky and DIY personality. Fun, different, human and a bit dumb.